Friday, 5 May 2023

How to Choose the Right Event Technology Platform: A Guide for Event Planners & Businesses

 Event technology has become a crucial component of event management and planning in the current digital era. Event technology can improve the attendance experience, raise engagement, and streamline event management whether it's a corporate event, conference, or trade exhibition. However, choosing the best event technology platform can be overwhelming for businesses and event planners due to the abundance of platforms on the market. To help you choose the best event technology platform for your upcoming event, we'll walk you through the process in this article. 

Set Specific Event Goals 

It's crucial to establish your event goals before you begin comparing event technology platforms. Are you trying to gather data insights, improve data collection, or expedite event operations? Your list of potential event technology platforms can be trimmed down if you have a firm grasp on your event's objectives. 


Consider the Features 

Every event technology platform has an own set of capabilities that are tailored to particular event kinds and objectives. Consider the features each platform has to offer and how they fit with the objectives of your event. Event registration, participant management, session planning, live streaming, and analytics are a few of the common event technology elements.  


Examine Integrations 

Your existing event management systems and tools, such as email marketing, customer relationship management, and payment gateways, should interact easily with your event technology platforms. Verify the platform's compatibility with your current tools by looking for integrations with well-known event management programmes. 


User Support and Experience 

For guests and event employees to have a seamless event experience, the user experience of the event technology platform is essential. Search for a platform that offers a positive user experience, is simple to use, and is intuitive. Moreover, make sure the platform provides dependable assistance and support during the event planning process. 


Reviews and Reputation 

Finally, before making a choice, do your homework and read reviews of the event technology platform. Verify the platform's standing in the marketplace, customer service, and user interface. To learn more about how other event organisers or companies felt about the site, look for feedback from those users. 


It can be difficult to choose the best event technology platform, but by using the methods, you can reduce your alternatives and make a well-informed choice. To ensure security and data protection, be sure to analyse the features and integrations, consider the user experience and support, prioritise your event goals and budget, and check the platform's reputation and reviews. You may improve the attendee experience, expedite event operations, and ultimately pull off a successful event by choosing the appropriate event technology platform. 

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