Future of Event marketing platform in 2023 and Beyond

Dominance of Hybrid Events: 

Hybrid events, which combine in-person and online parts, are likely to become the norm for events. To meet the needs of a wide range of attendees, event marketing tools will need to work well with both online and offline elements.

Better integration of virtual reality (VR) and augmented reality (AR):

As VR and AR get better, event marketing tools could offer guests more engaging experiences. Virtual booths, live product demos, and networking rooms could get even more interesting and involved.

Personalization and Artificial Intelligence (AI):

AI-powered algorithms can look at how attendees act and what they like. This lets platforms make personalized ideas for material, sessions, and networking partners.

Changes in Virtual Networking:

Event marketing tools will improve their networking features so that they are more like real-life interactions. Algorithms that are driven by AI could help make clever networking ideas that lead to more important links.

Exhibitions with virtual reality:

Virtual event sites could host 3D shows where people can walk around virtual rooms, talk to sellers at their virtual booths, and have realistic experiences with goods.

Privacy and safety of data:

As more information about guests is collected at virtual events, platforms will have to put privacy and security measures at the top of their list to meet laws and keep participants' trust.

Focus on sustainability:

Virtual events help protect the earth by lowering the amount of pollution caused by travel. Platforms could talk about how they help the environment to get both visitors and vendors interested.

Integrations that work well:

Even more important for simplifying event management will be integration with other digital tools like CRM systems, marketing automation platforms, and virtual conversation tools.

Insights and Advanced Analytics:

Platforms will offer more advanced data analytics, which will help event organizers learn more about how attendees behave, how they interact with the event, and how much money they make.

Chatbots that use AI:

AI apps could help people right away by leading them through the event, answering their questions, and giving them support in real time.

Continuous Participation:

Engagement after the event will become more important, and platforms will offer chances to interact all year long, such as workshops, networking events, and virtual roundtables.

Recommendations for Intelligent Content:

AI could be used by event sites to look at the profiles and contacts of attendees and offer related classes, vendors, and resources.

Content Formats for the Future:

In the future, there may be more ways to connect with content, like 360-degree movies, hologram slideshows, and personalized content made by AI.

Support for multiple languages:

As events draw people from all over the world, platforms may offer real-time translation and material in multiple languages to make sure everyone can participate.

Better Analytics for Engagement:

Platforms could offer more detailed engagement measures, such as heatmaps of how people interact with sessions, detailed tracking of how attendees get from one place to another, and mood analysis.

Even though these are just ideas, they show where event marketing tools could be going in the future. Technology will keep getting better, and event platforms will change to meet the needs and standards of guests and managers as they change.

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With our cutting-edge features and user-friendly interface, Samaaro is designed to make event management a breeze. From creating event landing pages to tracking registrations and sending personalized emails, our Event Marketing Platform has got you covered at every step of the way. Say goodbye to manual processes and hello to efficiency!