Maximize Engagement: 5 Must-Have Features to Take Your Virtual Trade Show to the Next Level

Consider adding these five must-have features to your virtual trade show to take it to the next level and keep attendees more interested:

Immersive Virtual Exhibition Hall: 

Make a virtual exhibition hall that looks great and lets people connect with it, just like a real trade show. Exhibitor stands should be adjustable so that businesses can show off their goods, services, and marketing materials through videos, pictures, and online resources.

Live Video Streaming and Webinars: 

Allow major speeches, product demos, and group talks to be streamed live via video. Live workshops let people ask questions and take polls in real time with the speakers. After the event, you can watch recordings of these meetings whenever you want.

Interactive Networking and Matchmaking: 

Set up strong networking tools that let visitors, vendors, and donors connect with each other. AI-powered matching systems can help guests make important connections based on their hobbies and business choices.

Gamification and Engagement Activities: 

Use game features to keep people interested in the event as a whole. This can include things like engaging tasks, treasure hunts, leaderboards, and methods for giving out rewards. Giving virtual badges, points, or gifts for doing activities gets people involved and makes them feel like they've accomplished something.

Virtual Business Card Exchange: 

Set up a digital system for exchanging business cards that makes it easy for people to share contact information. This tool makes it easier for sellers and guests to get in touch with each other and generate leads after the event.

Roundtables and breakout sessions that take place online:

Set up virtual roundtables or group meetings that are focused on certain businesses or subjects. These smaller, more personal events let people talk and connect with each other in more depth.

Choose a reliable and easy-to-use virtual event platform that can handle the complexity of a virtual trade show to use these features well. An easy-to-use tool will help both managers and guests have a smooth time, which is important for a good virtual trade show.

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